Post by account_disabled on Mar 5, 2024 23:42:08 GMT -5
Surely, on some occasion, you have entered a clothing store with the intention of leaving there with the item you need, but the clerk has limited himself to observing you from afar, without helping you, so you decide to leave due to the lack of attention and without finding the product. However, do you think the same would happen if it were the other way around? If you entered the store simply to browse and the employee, on the other hand, was by your side the whole time and started offering you clothes left and right, the chances are that he would make you feel obligated to buy, you would become overwhelmed and you would march This is because in both situations you are at a different point in the sales funnel that the seller has failed to capture. And here lies the importance of correct management of the customer life cycle, to be able to offer the perfect 'user experience' to each person and at all times. CTA Post What is the life cycle of a customer Would you treat a person you've just been introduced to in the same way as a lifelong friend? The same thing happens in customer relationship management.
This sense, there are different stages that the consumer goes through before, during and after the purchase . This is what is known as the customer life cycle. Of course, knowing the customer life cycle is extremely important to provide personalized attention , an objective that is key to competitiveness in today's market, where Europe Mobile Number List consumers demand a one-to-one experience. In fact, according to Twilio Segment's The State of Personalization 2022 study , almost one in two people say they would become a repeat customer if the company provided them with individualized attention . Why is it important to take into account the customer life cycle? As we have mentioned, to put this customer centricity approach into practice, it is necessary to know the customer life cycle. Only then will you be able to determine which phase each person is in and, from there, provide that demanded personalized experience.
Being able to communicate with consumers in the most appropriate way in each case . As a consequence, you will be able to increase the acquisition of leads, improve the customer conversion rate, increase consumption per customer, reduce turnover, strengthen loyalty, etc. Ultimately, you will achieve a greater ROI from your marketing, sales and customer service actions, as well as greater business profitability. Likewise, it also has a direct impact on the company's financial management and planning. And this concept is necessary to determine the value of the customer's life cycle or, in other words, the money that each consumer will spend throughout their life as a customer of your business. Thanks to individual statistics for each case, you can exhaustively calculate the company's revenue forecast at a global level and by consumer and adjust actions to achieve the established goals. customer-lifecycle What are the stages of the customer life cycle? The most widespread customer lifecycle model is the one developed by Jim Sterne and Matt Cutler in their article E-Metrics: Business Metrics For The New Economy . It details different phases of the consumer's journey throughout the relationship with a brand.